Lux Aeterna is a premium wellness and aesthetic clinic in Dubai, and the goal of this branding project was to create a refined, timeless, and trustworthy visual identity that reflects the brand’s commitment to quality, care, and modern luxury. The brand identity was designed to communicate professionalism while maintaining a warm and welcoming aesthetic suited for a high-end wellness environment.
The project began with the design of a distinctive logo that balances elegance and simplicity. Clean lines and carefully considered proportions were used to ensure the logo remains versatile across digital, print, and environmental applications. The mark was crafted to feel contemporary yet enduring, allowing the brand to maintain relevance over time.
A cohesive color palette was developed to reinforce the brand’s premium positioning. Soft, sophisticated tones were selected to evoke calmness, trust, and wellness, while accent colors were introduced to add depth and visual interest. The palette was designed to work consistently across marketing materials, interiors, social media, and digital platforms.
Typography played a key role in shaping the brand’s voice. A modern, legible type system was chosen to ensure clarity and consistency across all touchpoints, from website content to printed materials. The typography complements the logo and color system, contributing to a polished and professional brand experience.
Together, the logo, color palette, and typography form a unified visual system that enhances brand recognition and creates a strong emotional connection with the target audience. This branding project for Lux Aeterna establishes a solid foundation for future growth while delivering a cohesive, elegant, and premium brand presence.