2019 - Present

Graphic Designer & Visual Content Lead

Centre for Labour Research (On-site)

Flagship Data Visualisation (Labour Rights Index): Spearheaded the end-to-end visual design for the Labour Rights Index (2020, 2022, 2024), a global joint venture with the WageIndicator Foundation. Developed the entire visual language, including interactive website tools, country profiles, complex topic maps, and large-format (72"x46") printable heatmaps for international advocacy.

Publication & Editorial Excellence: Directed the design and formatting of flagship publications, notably the Islamic Labour Code (English & Urdu), including book layouts, dedicated branding, and promotional collateral. Managed the visual production for over 10+ research reports on the Platform Economy, COVID-19 impact, and Labour Market Analysis. Implemented a collaborative Canva workflow to allow real-time data integration by research teams, ensuring 100% accuracy in technical publications.

Strategic Campaign Design: Conceptualised and executed multi-platform digital campaigns for Fairwork Pakistan and the Living Wage Awareness initiative. Produced high-engagement content for the "Regulating Platform Economy" launch and specialised social media strategies for Tourisminsights.pk.

No-Code Web Development: Architected and deployed the visual interface for the Labour Rights Index and FoA Indicator platforms directly within Elementor, bypassing static mockups to accelerate launch cycles for global research tools.

Institutional Branding & Identity: Established and maintained the CLR corporate identity, including logo development, website UI content, and comprehensive event branding (backdrops, standees, and banners) for high-level research launches.

Technical Tool Design: Designed the UI elements and visual structure for the Freedom of Association (FoA) platform, ensuring complex legal data was navigable and user-friendly for global researchers.

2020 - Present

Freelance Brand Consultant & Graphic Designer

Self Employed | (Remote)

Institutional Event Branding (RIHCA): Lead designer for the Riphah Institute of Hospitality & Culinary Arts (RIHCA), delivering comprehensive event assets including high-impact backdrops, infographics, certificates, and video edits for guest speaker series.

End-to-End Brand Identity Systems: Conceptualised and launched complete branding suites (logos, colour palettes, and stationery) for international and local clients, including Luxaeterna.ae, DriveNext Auto Parts, and Namal Organics, encompassing specialised product packaging and label design.

E-commerce & Digital Presence: Engineered web visuals and optimised product imagery for global marketplaces like eBay, enhancing visual appeal for brands such as ShopBliss, Freshen Bakery, and Uniform Colours.

Corporate Collateral: Developed professional company profiles and menus for Arabian Hawk Coffee and Pizzario, while managing social media visual strategy for TravelInBudget.pk and StructureTech.

Rapid Web Deployment: Provided complete web solutions by designing directly in WordPress (Elementor) for clients such as Luxaeterna.ae, DriveNext Auto Parts, T-arch.pk, and StructureTech, ensuring fully responsive and functional brand launches.

2017 - 2019

Technical Community Manager (Visual Lead)

Infinix Mobiles (Transsion Holdings)

Technical Translation: Bridged the gap between engineering teams and 100,000+ users by translating complex software bugs and hardware features into easy-to-understand visual infographics and troubleshooting guides.

 Information Design: Spearheaded the creation of feature-highlight carousels and technical FAQ visuals, focusing on clarity, user experience (UX), and brand consistency.

Data-Driven Design: Utilised user feedback and bug report data to inform the visual layout of community support assets, leading to the "Voice of Fan - Pakistan" award for excellence in communication.